How to add Application Insights to SharePoint without modifying the master page
Google analytics articles are among the most popular articles in this blog and inclusive they got featured on SharePoint Dev Weekly episodes.
On episode #27 Vesa and Waldek discussed the advantages and disadvantages of having internal and potentially confidential data sent from SharePoint to Google servers.
Google Analytics is not the only monitoring tool you can add to SharePoint, Microsoft has Application Insights that provides a similar functionality with the advantage of keeping your data in the same ecosystem.

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